Incorporating Consumer Product Categorizations into Shelf Layout Design
نویسندگان
چکیده
منابع مشابه
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2020
ISSN: 0022-2437,1547-7193
DOI: 10.1177/0022243720964127